Segment Content

A Typical Five-Minute Lifestyle Segment Contains the Following Elements:

Live Segment - Content Overview

• Intro (:30) - Host/anchor welcomes/introduces spokesperson and topic
• Content (3:00) - Tips, props, interactive demonstration, brand messaging, price points, etc.
• Close (:30) - Tips review, wrap-up, 800 # and brand logo/website on-screen

Post-Segment - Online Activity Overview

• Segment streamed live, webcasts and brand contact/link posted on station’s website
• Segments can be downloaded onto social media sites

Live, On-Air Content Totals:

• Minimum of five brand mentions
• Two – three brand chyrons/banners; brand logo on-screen continuously throughout segment
• Minimum of five brand messaging points
• Three third-party endorsements
• Price point mentions, if desired
• Brand website, 800 # mentioned on-air and posted on-screen