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MEMBERS SPOTLIGHT

January 2010

See Jane Run TV Marketing/Production provides hosted product integrations on local TV morning shows in markets across the country and on select syndicated morning shows.  Integrations are five-minute long, sponsored, custom lifestyle segments -- embedded in the shows -- that feature and demonstrate DRTV products via friendly conversation between a host of choice and the show’s host.  Because segments are sponsored, content is fully controlled and include a product’s 800 # and URL featured on-screen as well as mentioned verbally. Segments enhance product credibility, awareness and messaging of short- and long-form campaigns.   In addition, they boost long term sales by validating and legitimizing product positioning in a media environment outside the traditional DRTV delivery system.

Read Electronic Retailer Magazine's January issue